• Background

    Background

'Britain Runs on Rail' focuses on the ever more important role of the railway in national life, and showing our customer and the public that the railway is working together with a plan to deliver a stronger economy, better customer journeys and more skilled jobs on the railway.

We are taking this story to the public, raising awareness of how, as one team, Britain’s partnership railway is investing in rail to secure economic growth and improve customer journeys.

These messages are being promoted through a series of innovative posters and print adverts, TV and cinema, social media, and this website.

If you need more information, check out the Working together page or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Our TV advert

Our posters

Britain runs on great days out
Britain runs on great days out
We’re upgrading our signalling for more reliable journeys
We’re upgrading our signalling for more reliable journeys
Britain runs on next day deliveries
Britain runs on next day deliveries
Britain runs its workforce
Britain runs its workforce
We're increasing the frequency of our services
We're increasing the frequency of our services
Britain runs on family time
Britain runs on family time
5,700 new carriages by 2021
5,700 new carriages by 2021

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