• Background

    Background

'Britain Runs on Rail' focuses on the ever more important role of the railway in national life, and telling customers and taxpayers how their money is being spent to help sustain further investment in our industry.

We are taking this story to the public, raising awareness of how money from fares and taxes is being invested and why.

These messages are being promoted through a series of innovative posters and print adverts, TV and cinema, social media, and this website.

If you need more information, check out the Working together page or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Our TV advert

Our posters

Britain runs on family time
Britain runs on family time
Britain runs on great days out
Britain runs on great days out
We will have over 5500 new carriages in service by 2021
We will have over 5500 new carriages in service by 2021
We're increasing the frequency of our services
We're increasing the frequency of our services
We’re upgrading our signalling for more reliable journeys
We’re upgrading our signalling for more reliable journeys